The rise and spread of the COVID-19 will forever remain the most significant event of the 21st century, as it cripples not only the health sectors and institutions at large but also economies. Some experts have already predicted that if the pandemic is not placed under control soon enough, a global recession is inevitable.
Nevertheless, as people are losing their jobs to the pandemic, and individuals and households become financially helpless, I foresee the worst is yet to come, and the true brunt of it all would be felt after the pandemic has exhausted its stay.
With the rapid globalization and the virtual blurring of borders, job security is a stone-age terminology. Whether directly or indirectly, we are all competing against some ‘guy’ or company somewhere else in the world, making it doubly hard to have a secure spot especially when you are in the overcrowded middle (or average) tier of work excellence and distinction.
Today, nevertheless, I plan on sharing with you my observations on what it takes to build a competitive advantage in whatever industry or line of work you’re in to ensure you have more leverage to stay secure and thrive irrespective of the economic circumstances that may arise.
Defining what an unfair advantage is
I learned that you have to establish yourself in an area where there is no one else, then you have to create a need for yourself, build yourself up. While their empire (other people) goes on, slowly without realizing it, build your own little fortress. And all of a sudden it’s too late for them to do anything about itArnold Schwarzenegger
You can think of an unfair advantage like a diamond, at first, it is a rough, unattractive, dirty stone hidden below the surface of the earth, in very hard to, sometimes dangerous areas to get to, but as a polished gem, they can be very valuable.
Unfair advantage attracts the money, it attracts the best positions, it is what allows people to become icons in their fields.
Every person, especially those new to a field and is determined to get ahead must, first of all, determine the key issues surrounding success, as well as the general discontent or loopholes in their fields and then build themselves and strategize around those issues.
How can people, especially newbies handle the complexity of such a task? Simplify things, only do things you have to be good at, only do things you are good at!
As the world rapidly shifts from traditional society, more and more women need to take on a more active role on issues that concerns their finances, comfort, and independence in life. Gone are the days when women or anyone at all wishes to depend on a spouse, institution, or government for sustenance and protection especially when their goal is to live an affluent life.
When it comes to creating a competitive advantage, the goal is to be differentiable, with a commitment to eliminating everything from your core competencies that do not let you stand out, focus on what you do best, then seek the aid of people who do best what you are deficient in.
In today’s world, the gold medal always goes to those who are excellent team players, Masters of networking. Also, see How to climb a social ladder: the rules
The art of creating a competitive advantage
A competitive advantage is a unique and consistent difference in the product you produce and/or the services you render based on your capabilities in delivering superior value to people over long periods of time. It is a unique collection of resources, both mental and physical used to deliver so much appeal to people that they rush to buy, support, or engage with whatever it is that you are “selling” while your competitors wilt in an attempt to leapfrog or keep up with you. LEARNING THE SINISTER ARTS OF FAME FROM THE MODERN MASTERS
What makes a competitive advantage
there are several factors which make up a good competitive advantage, all of which should be uniquely positioned to suit your needs and advantage. The tasks of figuring out what makes us stand out from the crowd should be a lifelong undertaking as only through that do we really become of use to ourselves , society, and field in general. This is our life’s mission.
So what are the building blocks of a good competitive advantage?
It must be unique to you
In other words, it must be something natural to you, before you even begin to have an edge in any field of study, it must be something you are naturally inclined to do. No matter what field or goal you have set yourself up to, you need consistency, attention to detail, and a good nose to be able to sniff out upcoming changes or trends that could potentially influence the future of your field of focus. This is the rule of thumb.
The road to failure, average, or exceptional starts with doing what is most natural to you, be it unconventional. People will come to recognize your difference immediately. Whatever you chose to put together to construct a self, public image, service, or product, must be unique, not just a little different.
Uniqueness is mandatory.
It must be hard to duplicate
You can rest assured that as soon as your ideas and what you offer is proven to be successful, a herd of “me-too” copycats would rush in like a stampeding herd to follow you, turning whatever you’ve created into a commodity that people cannot differentiate. You don’t want just anyone to be able to do what you do, this is why you must stick to what you naturally do best! Also, see how to TURN YOURSELF INTO AN OBJECT OF FETISH VALUE
It must be distinguishable
If what you do is very much like others, you would have to work doubly hard to get ahead and build an unfair advantage. Just as how you have to strive to keep the initiative, you can not be a copycat yourself, even if it is tempting to copy what other people have successfully done. Focus on finding where you bring value and fame and fortune will find you. “Like a diamond in a rough” remember.
It must be relative in comparison to other people (or competitors)
Practice and become especially skilled at comparing yourself, your team, work, public image, and ideas to other people in your industry. Why? Two reasons
- what you do will always be compared to other people, general industry and social standards, technology, and so on. Whatever advantage you have is always relative. It is not absolute. People generally do not like change as it involves risks and danger. Personal and professional.
- A healthy relative comparison skill will help you spot your weaknesses and where you need to improve, it gives you a base standard to aim for.
of course, an unfair advantage is much more than just talents and skillsets, after all, there are numerous talented people all over the world who never get discovered, who are underrated, and live in financial misery. And no one wants that!
We all want to be recognized for our work, sure, not everyone wants to be a “billionaire”, but we all want to be able to afford the finest things of life whenever we like, and not have to worry about the price tag.
So consequently, I would be releasing series of articles related to this topic.
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